Celebrities Drive U.S. Padel Boom as The Reserve Expands

New York, August 2025 – Padel’s surge in popularity across the United States has taken on a glamorous edge, with celebrities and athletes flocking to exclusive clubs under The Reserve, a padel-focused lifestyle brand founded by entrepreneur Wayne Boich.

What began in Miami’s Seaplane Base has now spread to New York, with The Reserve positioning itself not just as a sports venue but as a high-end social hub. Members include global icons such as David Beckham and Serena Williams, reflecting padel’s crossover appeal beyond the court.

Boich’s vision is to elevate padel into a cultural phenomenon, blending real estate, sport, and luxury experiences. Industry experts say this celebrity embrace is accelerating padel’s U.S. growth, helping it break through in a market long dominated by tennis and pickleball.

“Padel is more than a sport—it’s a community and a lifestyle,” Boich said in a recent statement. “We want to create spaces where people come for the game but stay for the culture.”

With new courts and venues under development, The Reserve is betting big on padel’s future in America, where participation numbers are climbing rapidly and clubs are opening coast to coast.

For now, the sight of A-listers taking up rackets is helping to turn padel from a niche import into the country’s newest sporting obsession.